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Learning About The Most Common Terms Used By Companies Providing Internet Marketing Services

The need to have an online presence has made it vital for entrepreneurs to create business websites. Designing and launching a website is just the beginning, as for making any profits at all, entrepreneurs need to ensure that their target audiences are aware of the existence of the website. In addition, it is also important that the website receives a good number of visitors, and also that quite a few of them are converted into loyal customers. This is why entrepreneurs choose to hire companies providing professional internet marketing services, to market their websites in the best possible manner.  

Most often entrepreneurs are unaware of the common words and phrases used in internet marketing, making the process quite confusing for them. To help such entrepreneurs, listed below are the most common terms that internet marketing professionals might commonly use.

1.    Keyword: This is definitely the most common term used in the process of internet marketing. Put in simple terms, keyword is any term or phrase that prospective clients might use to search for a product or a service offered by a website. Trying to guess the most common and right keywords is the most important aspect of internet marketing.

2.    Page Ranking: Page ranking means the position of a website in the results returned by search engine. The ultimate goal of internet marketing is to enhance the page ranking of their client websites so that they appear amongst the first 5-10 results returned by a search engine for diverse keywords.
 
3.    Page view: As the name suggests, page view refers to the number of times a web page has been viewed online. Although a greater number of page views are desirable, they are useful only if at least some of these end up in sale of products or services offered by the page.
 
4.    Optimization: This is another common term used by professionals providing internet marketing services . Optimization basically means improving the position of any object relevant for promoting the business website. Optimization can be done for websites, related content or any other strategies used for promoting a website.
 
5.    Link Building: One of the most significant internet marketing strategies is link building. It is actually the method of using a wide range of website related content to a draw the attention of target audiences. This is usually done in an indirect manner such as by submitting keyword rich content to article directories etc.

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